A logo for the Chinese market
The new New Dawn Recycling logo was commissioned for some quick turnaround business cards. We turned around the logo, business card design and print in 10 days – very quick! The client loved the finished design and had just enough time to catch his plane to China where the company trades.
The recycling logo brief
The brief was to show a Chinese look-and-feel in some way. We decided on a mix that shows a leaf, that also could be a flame (the process of recycling that creates gas from degrading plant material) and the hint of red for China. Overall the logo conveys growth and renewal with that ‘Yin Yan’ symbolism. We chose to reflect the look from other gas and recycling company logos in a different but subtle way. This helps to identify with the sector with a look and feel that suggests gas or ecology.