Recycling logo design for the Chinese market project
The new New Dawn Recycling logo was commissioned for some quick turnaround business cards. We turned around the logo, business card design and print in 10 days – very quick! The client loved the finished design and had just enough time to catch his plane to China where the company trades. It is always our ambition to reate an idea into the design. We strive to make sure the logo fits with the sector but also breaks contraints to push the boundaries from how viewers consider a logo should be in the sector too.
The logo brief for this recycling company
The brief was to show a Chinese look-and-feel in some way. We decided on a mix that shows a leaf, that also could be a flame (the process of recycling that creates gas from degrading plant material) and the hint of red for China. Overall the logo conveys growth and renewal with that ‘Yin Yan’ symbolism. We chose to reflect the look from other gas and recycling company logos in a different but subtle way. This helps to identify with the sector with a look and feel that suggests gas or ecology. Our client was delighted with the designs and commissioned further work with us with other companies he launched.
We offer 2-3 visuals for the client to choose one logo for us to artwork and deliver. The client receives all the industry standard files including the all important Illustrator (.ai). The Illustrator file is the master copy and can be used at any size, no matter how big. Needless to say these files are an important part of your companies property and they should be stored carefully. We are always happy to chat through any project for logo design you have in mind and we can always help, even just to advise. So please contact us.