Teuten Healing logo design and creation. Largely an illustration exercise. Having been briefed in terms of a feeling the client had for the expression of the logo I managed to create a look and character she loved.
Of course, many clients use their feelings when choosing a logo. Does it represent the company in feel, personality or even colour? Is a question they consider. Not every decision is made scientifically and logically.
The Robin was hand drawn with help from various reference sources, scanned then coloured in Illustrator. It is worth noting here, all logos should be created or originated in Adobe Illustrator. So many aren’t. Why is that? Well, down the line you might want your logo produced on a banner or van and Adobe Illustrator is the software that allows the logo to be printed at any size with perfect clarity.