Rebranding a success or disaster?

Rebranding a success or disaster?

Recently the rebranding the Cadbury’s logo was featured in the news. Was it a success or not in your opinion? You might think it was, until you saw the fee (£30 million) and compare that to the changes they made. Shocking, wasn’t it? The recent Cadbury’s rebranding on...
Colour theory for branding

Colour theory for branding

A simple guide on colour theory from a designer Have you ever wondered about the colour theory and how and why designers select colours to tempt you to choose their clients brands. Colours are powerful influencers when it comes to preferences. So why green and why...